everskin
A digitally empowered journey to your best skin
Challenge
everskin sought a premium digital experience to complement their science-based services and reinforce their commitment to measurable results. At the core of their offering was an in-depth skin analysis using state-of-the-art technology. However, they recognized that a one-time analysis wasn't enough. To truly fulfill their mission, they needed to empower users to understand and effortlessly track changes in their skin and the impact of treatments, both in the clinic and at home. My challenge was to help create a seamless, user-friendly journey—from initial online engagement and booking to the in-clinic and at home experience—ultimately fostering strong, long-term client relationships.
Outcome
everskin launched with a highly branded, polished website that encapsulated their mission and dedication to science-backed skincare and skin longevity. The soon-to-launch practitioner and consumer apps will further enhance the client experience, offering a 360-degree journey that empowers their clients and sets them apart from the competition.
Approach
Prior to our engagement, everskin had partnered with a branding agency to develop a brand identity, both visually and in terms of messaging. While some of the visual elements were still being finalized, I was able to proceed with designing their homepage, leveraging their chosen color palette and high-level brand direction.
As part of the design process, I explored various font options and assisted in refining their logo, while also sourcing stock photography that showcased their unique aesthetic—a blend of science and the beauty of well-cared-for skin. The chosen style combined earth tones with elegant, understated typography, complemented by science-inspired imagery and high-quality close-up photos of beautiful skin in diverse textures and shades.
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The Complete Customer Journey
The Website
For the everskin website, my goal was to create a seamless, aesthetically striking experience thatshowcased their brand and mission to promote skin longevity, while optimizing for online conversions. I combined bold, full-screen images with elegant typography and a subtle earth-toned design, crafting anintuitive interface with clear calls to action. As the website design was being finalized and a concrete design system became established, I began work on everskin’s client iPhone app and practitioner iPad app.
The Client App
The everskin iPhone app empowers clients to view their skin score, track progress, and review
recommended treatments from home. It also enables them to schedule appointments, view personalized
treatment plans, and access scientific information about the treatments offered.
The Practitioner App
Designed to assist medical staff in guiding clients through a detailed skin analysis, this app helps explain
various measured parameters and recommends treatments tailored to specific concerns. It also allows
practitioners to check in patients, review patient history, take notes, and track changes in their skin over
time.
Both apps were designed with the same visual language as the website, ensuring a cohesive and
seamless experience across all touchpoints.
