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Product design & user experience
Starting with early concepts or detailed requirements, I translate ideas into structured user journeys, wireframes, and interactive prototypes. I use AI tools like Claude and Cursor to accelerate thinking and execution, and I bring deep expertise in design systems and modern product stacks to help teams build scalable, production-ready experiences.
Branding & creative
direction
Branding is more than a logo—it’s a system of voice, visuals, and interaction that spans every touchpoint. I help create and evolve that system through scalable design systems and clear foundations, built to stay consistent as products grow and as AI changes how design is produced.
Visual design
I don’t see product design as something that ends at the interface. I often work across the broader launch and growth ecosystem—web, landing pages, email, and campaign assets—to ensure a consistent experience across every customer touchpoint.
User research
A product is only successful if it solves a real need. I use interviews, surveys, and usability testing to understand users and validate decisions, supported by AI tools that accelerate synthesis and insight generation—making research faster, more continuous, and more actionable.
Services
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