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Bloxxgame

Branding & UI Design for a multi-player game

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Challenge

Bloxxgame's original mission was to make blockchain understandable for founder, Professor Walter Dettling’s university students. To achieve this, Dettling and cofounder Thomas Breitler used their expertise to create a robust desktop application that teaches blockchain fundamentals in a fun, interactive way.

After receiving overwhelmingly positive feedback from students, they aimed to expand Bloxxgame to classrooms and blockchain students globally. To market it effectively, they wanted a polished visual identity and user interface for a successful launch.

Outcome

Working closely with the Bloxxgame founders, I revamped their branding, created a consistent design system, updated the UI of their app, and built a simple website for the launch. This comprehensive redesign led to a successful product launch, earning positive feedback from their target audience and peers.

Approach

Guided by a creative brief, I aimed to understand Bloxxgame's mission, target audience, and end users. Additionally, I researched the crypto design landscape to gain understanding of what related applications and tools felt like. Based on these inputs, We determined the Bloxxgame brand and UI should feel approachable, accessible, and fun. 

I developed several logo options and concept boards, iterating on their current logo to make it bolder and more impactful. The team gravitated toward the design featuring a block in negative space with lowercase lettering and bright colors, helping Bloxxgame stand out from the typical dark interfaces of most crypto tools.

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Applying the design system

Based on this concept, I created a comprehensive design system specifying fonts, colors, and iconography. I then reviewed their current interface, focusing on improving the UI while respecting much of the original UX. Enhancements included more white space, better navigation, a stronger hierarchy, and a bold color scheme. A modular, variable-based design system enabled me to quickly create screens in both light and dark mode.

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A new website for launch

After finalizing the interface, I moved on to their website. The new homepage clearly explained their mission, highlighted key features, and linked users to the pricing page. We also added a resources section for ongoing updates and additions.

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“Working with Allison has been a great pleasure from project to project! She’s got an extraordinary ability to capture the very essence of Kumi, skillfully translating our ideas into inspiring designs. The visual identity she’s created for Kumi perfectly aligns with our vision of mindful luxury and her intuitive understanding of our audience always results in designs that not only capture attention but also deeply resonate with those who engage with our brand. We are truly grateful for the creative partnership with Allison.”

Walter Dettline
Mathematician & founder of Bloxxgame

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