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Alfred
Branding & UI Design for a multi-player game
Challenge
Alfred, a new advisory based in Zürich, launched with a strong vision and a seasoned team. With their name and logo in place, they needed a distinct visual identity and a polished website to articulate their unique business model. The site had to set them apart from traditional firms while doubling as a resource hub for thought leadership—bold, clear, and true to Alfred’s vision.
Approach
To bring Alfred’s vision to life, I first focused on defining a strong and memorable brand identity. I began by developing multiple moodboards exploring typography, color palettes, photography, and overall tone. The final design integrated dark, moody photography and video with strong typography and fractal design elements to create a striking visual identity.
Approach
Once a design direction was decided, I began mapping out their user experience via wireframes and homepage concepts. Based on our moodboard , the stylistic direction combined dynamic motion graphics, dark photography, fractal patterns, and bold typography.
To ensure scalability, we used the tagging features on the Wix platform. This enabled them to connect their thought leadership content, case studies and team profiles to their service offering, while ensuring future updates would be easy for them to maintain.
“Working with Allison has been a great pleasure from project to project! She’s got an extraordinary ability to capture the very essence of Kumi, skillfully translating our ideas into inspiring designs. The visual identity she’s created for Kumi perfectly aligns with our vision of mindful luxury and her intuitive understanding of our audience always results in designs that not only capture attention but also deeply resonate with those who engage with our brand. We are truly grateful for the creative partnership with Allison.”
Walter Dettline
Mathematician & founder of Bloxxgame
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