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  • Writer's pictureallisonsarno

Welcome to my Blog: A Deep Dive Into the World of Lean UX Design & Branding

graphic image that says welcome and has UX design icons on it

Hello there, Thanks for coming this far. Hopefully you'll stay for a bit as I explain why I started this project and what I plan to write about.

With this blog, my intention is explore product design, user experience design (UX), and branding topics, with a specific focus on startups, new businesses, and emerging brands. Whether you find yourself in the role of a startup founder, product manager, designer, or marketing professional, I hope to offer insights and ideas that you can incorporate into your own initiatives and day-today activities.

Why Product Design Matters (To Me)

I firmly believe that good design has the power to transform startups and new businesses, actually scratch that, good design can change the world. This isn't just about creating aesthetically appealing products; it's about crafting experiences that captivate and delight your audience, all the while staying true to your company mission and vision. This is important for companies of all sizes, however, it can be especially challenging for startups and businesses with small budgets and tight timelines.

But I feel strongly that you can still put forth thoughtfully designed products and brand experiences without breaking the bank or missing deadlines. I know this because I've done it many times.

Having worked with countless startups and emerging brands over the years, I'm looking forward to sharing what I've learned, helping make thoughtful user experience design attainable for businesses of all sizes and maturity.

Lean UX and Branding Design

The focus of this blog is how to create thoughtful brand experiences and products in a way that happens to be budget conscious and efficient. I'll cover different ways of streamlining your design processes while creating intuitive user interfaces and memorable brand experiences. I'll discuss "lean" design principles, what parts of your process you can streamline or even eliminate and what in the name of good design you should never, ever sacrifice.

Practical Insights and Tactics

My aim is to share practical insights and methodologies based on my own professional experience working with all types of businesses, but especially my recent experiences working with startups and new businesses as a freelance product designer. I'll share recent examples and tips that can easily be applied to your own projects and discuss the different tools and practices I employ on a daily basis to help my clients achieve their goals.

An Open Discussion

My ultimate goal with this project is to cultivate thoughtful conversation and inclusive dialogue. I wholeheartedly encourage founders, designers, product managers, marketing professionals, and anyone with a curious mind to actively participate. I've learned there are countless ways to approach a project and not everyone shares the same approach or philosophies. Your thoughts, questions, and experiences are invaluable, so please don't hesitate to share them in the comments section of each blog post.


Thank you for reading this far and joining me on this deep dive into the world of "lean" user experience design and branding. I'm looking forward to exploring the significance of product design and its very large impact on the success of new business ideas.

About the Author

Allison Sarno is a product and branding designer based in Zürich, Switzerland. She specializing in lean design for startups and emerging brands. Have a project you'd like to discuss? Reach out at

Kindest regards,



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