About

Originally from Boston, I’m based in Zürich, Switzerland.

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I’ve spent 15 years working across global agencies, in-house teams, and product organisations as a designer and creative lead. I work across brand and product design, with a focus on complex UX, product strategy, and scalable design systems that bring clarity to digital experiences.

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Today, I work across the full spectrum of digital product work—from early discovery and UX design through to design systems and production-ready interfaces. I’m particularly drawn to complex problems where structure, clarity, and thoughtful decision-making have a meaningful impact on what gets built.

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My approach combines established design thinking and lean UX practices with modern, AI-assisted workflows. Tools like Claude, Cursor, and Figma AI help me accelerate research, synthesis, and exploration—reducing iteration cycles while improving the depth and quality of insight. The goal is not speed for its own sake, but better decisions made earlier in the process.

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I also bring strong design system expertise, ensuring consistency across product, brand, and adjacent communication surfaces so experiences can scale coherently over time.